Oh my. What a week. Actually, what a couple of months.
When MK got back from down under in February, we got together in New York and we started working on our personal branding. Each of us had things we had been well known for in the past and some had to go, some were tweaked and new things emerged.
As a small aside, on that trip MK mentioned to me that she thought my logo needed a little "softening".
The funny thing is that I loved my logo.
I had switched to the Solutionz brand in 2004 and the wife (now ex-wife) of a friend of mine in Barbados had developed the original logo.
The past week, we've been working with 99Designs to get a design template for our family of brands.
We have our advisory services firm, Solutionz Services, and our tech company, Solutionz Technologies. We also have our Media company. Of course, Solutionz Media. We have always had a network of associates but missed the opportunity to brand them as the Solutionz Network.
Today we settled on a new logo and I have to tell you that I am in LOVE. It is light, it is more modern and it really speaks to who we are as a company.
Out with the old (on the left) in with the new (on the right).
Yes, it is simple, but simplicity is good.
Check out our new website as well. Fresh branding deserves a new look.
Oh, and thank you MK!!
Is your branding stale? Stop the mischief.
In reference to " Richard Anderson, Delta Air Lines (5Q Interview) " As a follow on to my earlier article last week about doing...
I am now going to shift gears away from online technology and the role that they play in the travel distribution ecosystem to a topic that I...
UPDATED - March 12, 2014 Well, in the world of travel distribution on the OTA side of the equation, if Travelocity was the "come...
You fully understand that rung #1 of the ladder is spamming and you've gotten past rung #2, noise. You get it -- that in order to reall...
Part 2 of a 2 Part Series on Individual Relationship Management (IRM) versus Customer Relationship Management (CRM) which is flawed B...
This week, Bloomberg announced that Sabre raised $627 million in its IPO. Actually I don't think you should be allowed to call ...
Wow, in as many weeks, I have said goodbye to two amazing men in the travel industry. Yesterday afternoon I learned of the untimely deat...
If you are familiar with the game of dominos, there are dots on each domino and the placement of a domino on each turn requires that you mat...
This is Part 2 in a 3 part series about airline distribution. Here we will talk about the web and direct distribution parts of the airli...