Tuesday, April 21, 2015

Marketing Mischief - Stale Branding

Oh my.  What a week.  Actually, what a couple of months. 

When MK got back from down under in February, we got together in New York and we started working on our personal branding.  Each of us had things we had been well known for in the past and some had to go, some were tweaked and new things emerged. 

As a small aside, on that trip MK mentioned to me that she thought my logo needed a little "softening". 

The funny thing is that I loved my logo. 

I had switched to the Solutionz brand in 2004 and the wife (now ex-wife) of a friend of mine in Barbados had developed the original logo.

The past week, we've been working with 99Designs to get a design template for our family of brands. 

We have our advisory services firm, Solutionz Services, and our tech company, Solutionz Technologies.  We also have our Media company.  Of course, Solutionz Media.  We have always had a network of associates but missed the opportunity to brand them as the Solutionz Network. 

Today we settled on a new logo and I have to tell you that I am in LOVE.  It is light, it is more modern and it really speaks to who we are as a company. 

Out with the old (on the left) in with the new (on the right).

Yes, it is simple, but simplicity is good.

Check out our new website as well.  Fresh branding deserves a new look.

Oh, and thank you MK!!

Is your branding stale?    Stop the mischief.

Monday, April 20, 2015

Daily Mischief - My mailbox had consumed me...

AUTHORS NOTE:  After I wrote this email, I looked at this past week's stats and saw that a post that I wrote on email in 2009 was the #1 post last week.    I obviously didn't learn my lesson.  If you are struggling with your email, go back and read that one.  There was some very good, timeless info there.

By any measure, 20,000 emails is a lot of email. 

Each time that I tried to weed it out, I barely made any progress before 200-300 more would pour in.

The problem?  Unscrupulous marketers that say that they don't sell your list, but in fact they do.  And UNSUBSCRIBING just takes too long and often doesn't stop the flow of mail.

And trying to go through them to figure out what to save?  At one minute per email, that could have eaten up as much as 333 hours.  And for what?  Complete and total mischief.

Today I took back control and it feels good.  I moved off all 20,000 emails out of my inbox into a mail archive folder.  If I need to find a specific one, when I search for a name or a company or an idea, it will be there.   

From today forward, my email box ends up empty.

No more mail mischief.

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