Yesterday we rebranded our blog and started a new series, Marketing Mischief, beginning with a blog on search engine marketing. MK and I thought that it would be a good idea to step back and take a look at the definition of mischief.
After 25 years of starting, investing, building and advising companies in many different countries, we have both experienced and observed a lot of business mischief. From leaders who cannot set direction or make decisions; to innovations that have no clear purpose or defined market; financials structures that constrain the growth of the business and dysfunctional teams that stifle innovation.
Wow, with that introduction you might think mischief is only negative. Ah, but that is not the case.
Mischief can be powerful and when guided it creates magical outcomes in business and company cultures and on your clients, partners and teams. Mischief includes curiosity, a unique way of solving a problem, building a market, launching an idea.
Companies that are disrupting their industries are full of delicious mischief and enjoy extraordinary growth. Oh, and they are also capital magnets.
Over the next several months we are going to look at the mischief and myths in marketing and business. We are going to tease out new ways of thinking, innovating, building your business, your market and your company culture.
We are going to measure the impact, so you can see the power mischief has both positive and negative in your business.
Joint us in the dialogue. Look at your own mischief let’s eliminate the barriers accelerate the growth of your ideas so your business can flourish.
Cheers from your mischief makers,