“We are not seats or eyeballs or end users or consumers. We are
human beings — and our reach exceeds your grasp. Deal with it.”
The Cluetrain Manifesto — The End of Business as Usual
In 1997, Apple began to put together theirs, although they had been living it since the launch of the company more than a decade earlier.
With the help of advertising agency TBWA/Chiat/Day, they launched a series of commercials that provided a glimpse into what makes Apple different. This one, narrated by Steve Jobs, aptly articulates what drives Apple to do what they do.
What is your manifesto for change?
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