The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling- an interview with Annette Simmons on EGG Live!

The Story Factor - This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. EGG Founder Chicke Fitzgerald is interviewing Annette Simmons. The original live interview was 1/15/10.

This episode is #69 of all time in the top 100 shows on Solutionz Live!

Annette Simmons is a vibrant keynote speaker, consultant and author of four books: The Story Factor named as one of The 100 Best Business Books of All Time, Whoever Tells the Best Story Wins , A Safe Place for Dangerous Truth (AMACOM, 1998), and Territorial Games: Understanding and Ending Turf Wars at Work.

 

Nearly everyone responds to a good yarn, and that's precisely the point behind The Story Factor by Annette Simmons. A "collaborative behavior" consultant to public and private organizations, Simmons argues that storytelling may just be the best management tool available to modern business leaders because it exerts influence in ways that other techniques cannot. And she doesn't suggest that stories be exclusively reserved for formal presentations, either; on the contrary, Simmons shows how they can be used effectively in small group settings and even one-on-one situations.

Annette started with a business degree from Louisiana State University in 1983, spent ten years in Australia in international business, attained a M.Ed. from NC State in 1994 and started Group Process Consulting in 1996. Annette is surprisingly honest, ferrets out hidden opportunities, joyfully takes risks and tells a good story. 

Follow her lead and you'll likely never relate to any individual or group in the same way again. --Howard Rothman --

To listen to the show click HERE

To order the book click HERE

Annette's website is  http://www.annettesimmons.com/

For more information about the Executive Girlfriends Group, see http://www.executivegirlfriendsgroup.com