Sunday, August 03, 2014

50 Marketing Secrets of Growth Companies in Down Economic Times: The Link Between Giving & Profitability- an interview with Sherre' DeMao, Steve Canton and Greg Rankich on Uncommon Giving

The Rock the World Network is a community of uncommon givers. The Uncommon Giving show features the leaders of charities, foundations and corporations rocking our world. Chicke Fitzgerald interviews Sherre' DeMao, Steve Canton and Greg Rankich. The original live interview was on 9/21/2012.

This episode is #65 of all time in the top 100 shows on Solutionz Live!

Sherré DeMao is founder and Chief Marketeer of SLD Unlimited Marketing /PR, Inc., an award-winning strategic consulting, marketing branding and public relations firm. She is passionate about helping entrepreneurs prosper in life and in business, and has dedicated her 27-year career to this purpose.

CEO's Steve Canton (iCore networks, Inc.) and Greg Rankich (Xtreme Consulting Group) are featured in her book- 50 Marketing Secrets, specifically, because of their "Giving DNA".  Both of their companies engage their entire employee force into the giving process and dedicate a percentage of overall profits in excess of six figures.

Steve Canton is a nationally recognized expert in the telecommunications and data networking fields, having served in various senior management and director roles for the most respected companies in the industry.

Greg Rankich has led Xtreme Consulting Group from its inception and is responsible for the overall operations, creation and development of the corporate marketing & strategies, employee program & communication.

In her other book, Me, Myself & Inc., Sherré captured the stories of more than thirty entrepreneurs presenting real-life solutions of how they synergized and energized their lives and their business. In the first two sections of the book, each chapter ends with questions and exercises to help you get to the core of what may be holding you back, distracting you, or making what you are trying to achieve more difficult than it really needs to be. In addition, throughout the first two sections are real-life success stories sharing examples of how other entrepreneurs from all walks of life and types of businesses overcame challenges in building their businesses and their lives. 

The inspiration to write  Me, Myself & Inc. came from the many entrepreneurs Sherré has worked with or guided over 25 years. 

To listen to the show click HERE

To order Sherre's book- 50 Marketing Secrets of Growth Companies in Down Economic Times  click HERE

To order Me, Myself & Inc. click HERE

Sherre's website is 

Steve's website is

Greg's website is

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