This is the first part of a 10 part series on Entrepreneurialism. It was inspired by a talk given by Solutionz Founder and CEO Chicke Fitzgerald to the 5th grade class at Cambridge Christian School in Tampa, FL as a part of the Great American Teach In 2013.
The image that I use when I talk about the idea is of course the lightbulb.
But it is not just any lightbulb. It is a sea of traditional, incandescent lightbulbs with a single compact florescent bulb standing on end in the middle of the other bulbs.
This image speaks to me. It says that there is a traditional way to illuminate a room. It is effective and is still useful.
It promises positive change, improvement and efficiency. Over time, it is cheaper.
And you have to admit, it is just plain cool to look at (and much cooler to the touch, comparatively).
If there were no need for light, it wouldn't matter if you had a candle, an incandescent bulb or a whole room of compact florescents.
Ingredient #1 in a successful entrepreneurial venture (including those of you in Corporate America who have the courage to step out and start something new in the midst of the status quo) is an idea that is needed and that matters. It is one that people will notice and will talk about and one that they will value enough to pay for your product or service.
What is your idea?
Tomorrow we will talk more about need and why "Build it and they will come" is not a valid strategy.
In reference to " Richard Anderson, Delta Air Lines (5Q Interview) " As a follow on to my earlier article last week about doing...
I am now going to shift gears away from online technology and the role that they play in the travel distribution ecosystem to a topic that I...
UPDATED - March 12, 2014 Well, in the world of travel distribution on the OTA side of the equation, if Travelocity was the "come...
You fully understand that rung #1 of the ladder is spamming and you've gotten past rung #2, noise. You get it -- that in order to reall...
Part 2 of a 2 Part Series on Individual Relationship Management (IRM) versus Customer Relationship Management (CRM) which is flawed B...
This week, Bloomberg announced that Sabre raised $627 million in its IPO. Actually I don't think you should be allowed to call ...
Wow, in as many weeks, I have said goodbye to two amazing men in the travel industry. Yesterday afternoon I learned of the untimely deat...
If you are familiar with the game of dominos, there are dots on each domino and the placement of a domino on each turn requires that you mat...
This is Part 2 in a 3 part series about airline distribution. Here we will talk about the web and direct distribution parts of the airli...