This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Kelly McDonald. The original live interview was 1/25/13.
A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations.
Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.
Kelly McDonald is a recognized expert on diversity marketing and business trends. She was named #1 on the list of “26 Hot Speakers” by Successful Meetings magazine. Kelly’s speaking client roster includes: Toyota, Sherwin-Williams, Harley-Davidson, State Farm Insurance, Mattel, AAA Travel, BlueCross BlueShield, and dozens of financial organizations and associations.
Kelly is a member of the National Speakers Association. McDonald Marketing is a woman-owned business and is a certified HUB (Historically Under-utilized Business) by the state of Texas.
Kelly’s website is http://www.mcdonaldmarketing.com/
To order her book click HERE
For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com