But for those that rely on search engine marketing (SEM), paid ads have been bumped down about halfway on the screen, so this may not be such great news.
There is a new search bar below the Web search navigation, which I am dubbing photo navigation. It shows how many sites that they have that sell each hotel and how many reviews there are. The left number is the review score (aggregated from Zagats) and the right side shows the number of Google Reviews. Looks like TripAdvisor has some real competition now.
This is a game changer.