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Friday, November 02, 2012

Other Agency category losing steam in their lead the sale of international air tickets



According to the Airline Reporting Corporation, 52% of all international airline ticket sales ($3.9b) is done by the "other travel agent" category.  This is down from 57% the beginning of the year.

Mega agencies come in 2nd with 30% ($2.2b) of all agency sales.  This is up from 25% in the 1st quarter.

The Online Travel Agency (OTA) category comes in last on international sales with just 18% of total, at $1.3b in sales in the 3rd quarter.  They had a momentary lift in the 2nd quarter to 20%, but dropped back down in the 3rd quarter.  This is down from 35% in 1Q2012.  This is a powerful category, since it includes just four agencies -- Expedia, Priceline, Travelocity and Orbitz (and its sub-brands).

The international transaction numbers follow a similar pattern, with the Mega Agencies picking up volume at the expense of both the other brick and mortar agencies and the OTAs.  



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