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Thursday, October 11, 2012

Top 10 Travel Distribution Fallacies - #3 Revenue is King

Revenue is King

All revenue is not good revenue.

As you operate on a Profit and Loss (P&L) basis, if your costs constantly exceed your revenue, you will eventually fail.

Top line growth may appear beneficial, but cost (versus revenue) as part of the success equation cannot be denied.

Profitability is king, long live the king.

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