Yesterday we took a look at the average airfares per channel, but viewed in isolation, those numbers are not as meaningful.
Today, we are going to look at the domestic air transaction volume by agency channel.
I would like to thank the Airlines Reporting Corporation (known as ARC) for providing the data for today's post.
ARC settles transactions for the Mega Travel Management Companies
(Amex, CWT, BCD, HRG, Maritz, Omega, CWT/SATO, SATO), the Online Travel
Agencies (OTAs) and the other brick and mortar agencies. All told,
as of April 2012, there are 13,896 ARC approved travel agencies in the
From all the noise that we hear in the press, if you would close your eyes and try to create this chart progression, from 2010 to the 1Q of 2012, I think most of you would say that online has gained on the traditional travel agency channels (Mega plus the other Agencies). This is not the case.
Open your eyes.
In 2011, the OTAs lost 3 points of share to their brick and mortar counterparts, with the Megas picking up 1% share and the other agencies picking up 2 points of share. In the 1st Quarter of 2012, the share held by the Megas remained the same, with the other brick and mortar agencies picking up 1% share over the OTAs.
And now, you know the rest of the story.
Stay tuned tomorrow to see what this picture looks like when we look at the revenue split for domestic air transactions.
In reference to " Richard Anderson, Delta Air Lines (5Q Interview) " As a follow on to my earlier article last week about doing...
I am now going to shift gears away from online technology and the role that they play in the travel distribution ecosystem to a topic that I...
You fully understand that rung #1 of the ladder is spamming and you've gotten past rung #2, noise. You get it -- that in order to reall...
UPDATED - March 12, 2014 Well, in the world of travel distribution on the OTA side of the equation, if Travelocity was the "come...
2011 starts today – The Era of Social Commerce is here - Solutionz Media and GuestCentric Systems partnership announcedIn the "The Future of the Social Web," report released by Forrester in April 2009, by Jeremiah Owyang, a Forrester senior analys...
Part 2 of a 2 Part Series on Individual Relationship Management (IRM) versus Customer Relationship Management (CRM) which is flawed B...
I love this quote by Thomas Edison about opportunity. "Opportunity is missed by most people because it is dressed in overalls and loo...
AAA reports that Memorial Day traffic will be up - with the drive market representing the lion's shareNEW YORK (CNNMoney.com) -- Memorial Day travel is expected to increase this year, thanks to healthier economic conditions, according to a r...
Lots of leaders will say thank you but have you ever worked for a leader that was great at acknow...