Like you, I get literally hundreds of emails a day. I spend about half a second on most of them, with my finger hovering over the delete key. Today, this one made me stop and it was this "teaser" story for a new Forrester report by Josh Bernoff that caught my eye, as his report says just what I've been thinking in the "afterglow" of GBTA 2011.
At the Conference this week in Denver, I was asked if I was on the airline or GDS side of the Direct Connect argument. While I clearly appear sympathetic to the existing distribution ecosystem, it is not really about the technology or even the business models. It is about the customer. The end user. The buyer. The TMC servicing the corporations.
We are right, smack dab in the middle of "marketplace disruption"
Here is the teaser for purchase of the $499 Forrester report. While you are welcome to purchase the report, that is not the point of this blog. Just think about these points as you think about the chaos and conflict that was portrayed this week at GBTA
Empowered Customers Instigate Disruption To All Business Models




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The bottom line:
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