Tuesday, November 23, 2010
Project 85 gaining momentum
Solutionz and Mandala Research have launched a syndicated study of the drive market.
What is the drive market?
There are over 1 billion overnight trips taken annually in the US and over 85% of them are by car, motorcycle, RV, truck or van. Hence the name Project 85.
This holiday weekend, AAA reports that over 94% of all travel will be from those that are driving.
Why is it significant?
In addition to representing 85% of all overnight trips, according to the US Travel Association, it also represents 78% of the $485 billion in travel spending.
Doesn't the travel industry serve this market today?
Almost all technology in the travel industry is focused on the questions that one asks when you are flying to your destination - WHERE are you going and WHEN will you arrive? This is not the complete dialogue that is needed with the drive market.
Who is sponsoring the Project 85 Study?
AARP, ASTA, Avis Budget Group, AOL, Wyndham Hotel Group, Travel Guard, Experian Hitwise, WCities, the American Association of Museums and the Destination and Travel Foundation (USTA and DMAI).
For more information, download the complementary white paper, Dare to Differentiate.
Subscribe to:
Posts (Atom)
Popular Posts
-
In reference to " Richard Anderson, Delta Air Lines (5Q Interview) " As a follow on to my earlier article last week about doing...
-
I am now going to shift gears away from online technology and the role that they play in the travel distribution ecosystem to a topic that I...
-
You fully understand that rung #1 of the ladder is spamming and you've gotten past rung #2, noise. You get it -- that in order to reall...
-
UPDATED - March 12, 2014 Well, in the world of travel distribution on the OTA side of the equation, if Travelocity was the "come...
-
In the "The Future of the Social Web," report released by Forrester in April 2009, by Jeremiah Owyang, a Forrester senior analys...
-
Fail fast?
-
Part 2 of a 2 Part Series on Individual Relationship Management (IRM) versus Customer Relationship Management (CRM) which is flawed B...
-
I love this quote by Thomas Edison about opportunity. "Opportunity is missed by most people because it is dressed in overalls and loo...
-
Lots of leaders will say thank you but have you ever worked for a leader that was great at acknow...
-
NEW YORK (CNNMoney.com) -- Memorial Day travel is expected to increase this year, thanks to healthier economic conditions, according to a r...
