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Saturday, August 14, 2010

Driving - New Lost Cost Competition for Airlines? (turns out it is not so new)

For the last 4 years, it is a well known fact that I have been a champion of the drive market. 

This week I was looking back at a book that I co-wrote in 2001 with Kathy Misunas - Multi-Channel Distribution The Essential Guide.  I found this chapter.   Turns out that we first started talking about this then.  


In April of 2002 when this was published, nearly 60% of all travel was by car.  It is now over 85%.  This is not a temporary trend. 

If you would like to learn more about this, click on the image below register to download this free white paper about the opportunity to differentiate by serving this market.

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