Differentiation. It is the manna of the entrepreneur. There is nothing more abhorrent to an entrepreneur than status quo and "same old, same old" or worse yet - commoditization.
Creating differentiation sets us into motion and is what electrifies us down to our toes.
You have to step back and read some of the great tomes on this if this doesn't resonate with you.
Blue Ocean Strategy is one of my favorites. It is about creating uncontested market space and making the competition irrelevant. Oh yeah. That is what gets us jazzed.
Another is Becoming a Category of One. Enough said.
If we sit back and continue to do what we've always done (e.g. matching the competition, lowering prices or creating incentives), we'll get what we've always gotten, or worse, our market will decline.
Another of my favorite reads is The Disciplines of Market Leaders. The tag line on the book is "choose your customers, narrow your focus, dominate your market". I have used the framework from this book in many consulting engagements to help companies achieve a true "customer centric" focus, which is at the heart of differentiation.
More tomorrow on customer centricity. See you then.
In reference to " Richard Anderson, Delta Air Lines (5Q Interview) " As a follow on to my earlier article last week about doing...
I am now going to shift gears away from online technology and the role that they play in the travel distribution ecosystem to a topic that I...
UPDATED - March 12, 2014 Well, in the world of travel distribution on the OTA side of the equation, if Travelocity was the "come...
You fully understand that rung #1 of the ladder is spamming and you've gotten past rung #2, noise. You get it -- that in order to reall...
Part 2 of a 2 Part Series on Individual Relationship Management (IRM) versus Customer Relationship Management (CRM) which is flawed B...
This week, Bloomberg announced that Sabre raised $627 million in its IPO. Actually I don't think you should be allowed to call ...
If you are familiar with the game of dominos, there are dots on each domino and the placement of a domino on each turn requires that you mat...
Wow, in as many weeks, I have said goodbye to two amazing men in the travel industry. Yesterday afternoon I learned of the untimely deat...
This is Part 2 in a 3 part series about airline distribution. Here we will talk about the web and direct distribution parts of the airli...